10 tips on how to do marketing in social media for startup owners

In this era, who doesn’t use social media right? According to smartinsights, approximately 53.6% of the world’s population uses social media every single day.  Social media is not used just to connect to people anymore, it has rather developed into a platform to sell products/services. 

More than half of the world’s population is present on social media, this fact shows the importance of social media for your business or any other business. In this blog, we will be discussing how to do marketing in social media. Social media marketing is actually not that hard, you just need to give it a little of your time and effort. If done right, your brand will have a definite name, face, and voice. Social media marketing is one of the popular niches for quality traffic, customer engagement and helps drive sales, especially if you are a startup owner trying to sell online. 

We have listed 10 steps on how to do marketing in social media to help you get started quickly.  

What is social media marketing?

Before jumping into the steps, let us discuss what social media marketing really is. Briefly speaking, social media marketing is the marketing done to promote a brand or sell products/services through social media platforms. 

Social media marketing helps businesses to promote brand awareness, connect directly with customers, advertise products/services to targeted audiences, build communities, know more about people and audiences, etc. overall social media is a very powerful tool. 

Steps on how to do marketing in social media

1.Set your goals

A proper social media plan always begins with setting up your goal. Be clear with what your goals and objectives are with a particular account. The goals should be specific, relevant, attainable, and measurable. Use your goals as guiding metrics to see some real business results. 

For example, your goal can be driving traffic towards your social media to increase sales, provide information, increase visibility. Well-planned goals are important to build a mindset for your social media. 

2. Creating your target audience

Creating your target audience
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After setting a specific goal, be clear on what type of audience you want in your social media. The rest of the planning and strategy depends on your type of audience. 

Always remember, your audiences are your future customers. While targeting, you should focus on the audience’s age, income, interests, location, etc. This helps you plan and deliver by understanding their needs. As content creation vaguely depends on the audience’s demographics and their emotional behavior. 

3. Select your social media platforms

Selecting a perfect social media platform for your business is crucial. There are various types of social media presence and each represents different purposes. You don’t need to be present in all media. 

Select your social media platforms
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You can start with media where you can make the most impact. Select a social media that aligns with your goal and appeals to your targeted demographic audiences. 

4. Competitor Analysis

The next thing to do is to research your competitors. Find someone who has a similar business that you have and analyze their pattern and behavior. By analyzing what they are doing, you may be able to improve your strategy and know what is right to do and what is not. Believe it or not but you can get a lot of ideas and inspiration from your competitors. And make sure to add on your original thoughts while doing so. 

5. Setup your profile

Set up your profile
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Setting your social media profile in a proper way is essential. Your profile has to reflect your brand and everything your brand does in few words. Optimize the strategies according to your brand’s strategies. If you are doing personal branding, make sure to align yourself with a color that describes you. 

Remember to use keywords and make your profile consistent across all media. Make sure you use the same or similar profile picture and try to upload images of the same sizes. 

6. Research content for your social media

This is the most entertaining, time-consuming, and important part of marketing. This is a phase to bring out your creative side. 

Thorough research must be performed before posting any content. Collect your ideas and dump them into a document, this way you will have a document to brainstorm the contents. You will have to add on your creativity and ideas before finalizing the content. 

Remember content is the king, and researching about the right content will bring the right customers to your media. 

7. Create a content calendar

After researching the content, create a content calendar. This will include the date, day, and time where you will be posting your content. This helps publish your content more efficiently and timely. Creating a calendar helps improve team collaboration and in-depth understanding of the whole plan. 

Create content calendar
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Set a posting schedule and do follow the plan in a  proper way. To make it easier, you can also use social media calendar tools plus you can make a content calendar for a month. 

8. Execute your plan

All we talked about is planning till now, and now it’s finally time to execute all the researches and plans. Follow your content calendar and start scheduling/publishing your posts. To publish, you can also use various social media managing/publishing tools such as Hootsuite, creator studio, etc to name some. Do note that all your plans may not work properly but don’t lose hope as it takes time to grow social media properly. 

Remember to track your results once you start executing your plans. 

9. Use analytics and improve your content

Use Analytics
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After your plan execution, track how your published posts and how they are doing or going. Use analytics and insights to track each post. There are various tools such as notjustanalytocs, Facebook insights, etc to name some, where you can see the insights and find out which post is going well and which is not. Analyze your own content, embrace the ones that are going well and discard or improve those posts which have poor insights. Check which content gets more attention from the user. And try to use a similar content strategy the next time. 

Do not ignore your social media mistakes instead learn from them. Try not to make the same mistakes again.

10. Repeat the process

Once you’ve started your social media marketing strategy, you have to continue it. Repeat the whole process and keep on improving your plan. Try new and different strategies if your old ones don’t work. 

Work on your plans and keep on improving your works. 


A proper media strategy is a must to make your marketing plan work. Remember to interact with your audiences and keep your page active, use stories, reels, and many other interactive tools. If you want to know more about the digital marketing field, then we have listed some skills a digital marketer should know. Click here to check it out. 


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